I help people feel more alive—one breath, one plunge, one f-bomb at a time.

Hi, I’m Annette.

In a nutshell


I build worlds where people remember who they are. Through movement, heat, cold, stillness, ritual, and connection. I create spaces that crack people open just enough to feel again.

My path has taken me from birth rooms to death beds, from massage tables to meditation cushions. I’ve held space for first breaths and final ones, and every sacred, messy moment in between. I’m a practicing Buddhist, a licensed bodyworker, an aromatherapist, a doula, and a quiet storm behind a handful of wellness ventures that have become sanctuaries for others.

Somewhere along the way, that made me a consultant too—guiding wellness entrepreneurs not just on how to build a business, but how to build meaning.

I’ve witnessed people in their rawest, realest states—and I create spaces that don’t turn away from that, but bow to it.

I don’t believe in surface-level wellness. Or surface-level anything.

If I’m in for a penny, I’m in for a pound.

Businesses I am proud to have founded and co-founded


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The Receipts


  • Certified Aromatherapist

  • Licensed Massage Therapist

  • Birth Doula

  • Hospice Care Worker

  • Contrast Therapy Expert (Sauna + Cold Plunge)

  • Practicing Buddhist

  • Functional Wellness Educator

  • Wellness Business Consultant

  • Master's Degree in Modern Literature + Critical Theory

  • Forever Student

  • My Mom’s Favorite (and probably your mom’s too)